Brand Story
'Dzooy' is derived from Japanese どうぞ which means 'Well, yes please'.
The founders of our brand were born in the early 1990s. We were raised under the conservative Eastern Asia background, used to be shy to reveal the love for sex, believe in BDSM is one of the inconceivable fetish.
The common love toward BDSM was aware of when we incidental met. That is the age where we no longer feeling shame to any form of sex or BDSM. Our love for BDSM became a daily matter, just as our love for plants and music.
“What to wear for today?”“Leash and bandage.”
Fretting by most of the products in market, which designed with the obsolete black and white combination, mediocre materials and styles. We decided to begin an indie brand, holding the belief of creativity, dedicated to designing novel underwear and sexual accessories.
Our designer team based in Japan, was impressed by the oriental aesthetics, designing products that beyond restraint pursue.
Having the mutual love for BDSM, our designed products bring you more painful feelings in intimate moments, but the climax pleasure is on the other side.